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2018 Guide for Social Media Image Sizes and More! [Infographics]

August 15, 2018

Welcome to the August 2018 COMPLETE GUIDE TO SOCIAL MEDIA IMAGE SIZES, put together by our team here at Sharelov.

We continuously update this guide so you can always count on the information below to be accurate and up-to-date.

Ever spend your precious creative time trying to find the correct dimensions for your social media images, videos, or ads? Not anymore!

This guidebook includes all the sizing requirements and recommendations you need for every major social network, including:

 

We want your job to be easier and more enjoyable, and we think this will help save you plenty of time and headache.

Did we miss something? If we can be of more help, please let us know in the comments at the end of this post!

Bookmark this blog post and return for continuously updated social media sizing information!

Table of Contents

Social Media Image Sizes Per Network

Facebook Images Sizes.

With more than 2.2 billion global monthly active users, Facebook remains the most popular social network worldwide in 2018. In the U.S. alone, more than 65% of all adults use Facebook, and almost 75% of them log in on a daily basis.

For many brands, Facebook is considered “home base headquarters” for their social media marketing.

Since the algorithm changes of 2018 have made it tougher for brands to expand their reach and visibility on the platform, it’s especially important for businesses to publish the highest-quality, most compelling content possible.

Below are the images sizes that will help your images, videos, and ads to look their best on Facebook’s platform.

Media specs to rock the feed:

  • Facebook profile picture size: 340 x 340
  • Facebook cover photo size: 1200 x 675
  • Video cover size: 830 x 312. Duration: between 20 and 90 seconds
  • Group cover photo dimensions: 820 x 428
  • Facebook event photo size: 500 x 262
  • Square image post: 1200 x 1200
  • Vertical image post: 1080 x 1920
  • Link image post: 1200 x 628
  • GIF square post: 1080 x 1080 in MP4 or MOV
  • Highlighted image post: 1200 x 717
  • Square video post: 1080 x 1080
  • Landscape video post: 1200 x 673
  • 360 image post: 30,000 px in any dimension / <135,000,000 px total size Additional details
  • 360 video post: 4096 x 2048
  • Carrousel ad: 1080 x 1080. Format: JPG, PNG, MP4 or MOV.
  • Instant article: 1200 x 628
  • Facebook Live video: 720p (1280 x 720). Max bit rate: 4000 Kbps. Length: 240 minutes maximum Additional details
  • Touch & hold post: 1080 x 1920. Reveal video: Up to 30 seconds. Reveal image: Up to 30 images.
  • Canvas entry points (Hero image): 1200 x 628 or 1920 x 1080 Additional details
  • Canvas entry points (Hero video): 1920 x 628, 1080 x 1080, 1080 x 1280 or 1080 x 1440 Additional details

150 million Daily Active Users

Copy guidelines for special formats:

Link image post:

  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Carousel Ad:

  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 20 characters

Instant article post:

  • Headline: 25 characters
  • Link description: 30 characters

360 video post:

  • Maximum count: 2,200 characters
  • Recommended: 90 characters (if a link is used)
  • Headline: 25 characters
  • Link description: 30 characters

Facebook Live post:

  • Title: Less than 255 characters

How much text should you include in images?

According to Facebook, users prefer ads with little to no text. However, the platform has relaxed its famous “20% copy rule,” and Facebook no longer rejects ads with more than 20% copy overlay.

Keep in mind, though, that adding more than 20% text may have a negative impact on the effectiveness of your ad — since users don’t like ads with a lot of text in them.

Facebook’s new text overlay tool categorizes your ad according to its ratings. The following are exceptions, and DO NOT count as text on your ad image:

  • Infographics
  • Book/Album covers
  • Product images in which the entire product can be seen
  • Posters for movies, festivals, sporting events, and shows
  • Legal text
  • App screenshots
  • Cartoon and comic strips
  • Text-based business calligraphy

These, on the other hand, DO count as text on your image:

  • Numbers
  • Text-based logos
  • Watermarks, regardless of whether or not their use is mandatory

Tweetable facts about Facebook:

Facebook adds 500,000 new users every day; 6 new profiles every second

68% of all Americans are on Facebook

79% of all online US adults use Facebook

76% of Facebook users check it every day

The most popular page is Facebook’s main page with 204.7m likes.

The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.

Infographics:

Facebook - Profiles & Covers

Facebook Profiles and covers sizes

Facebook - Image Post

Facebook images posts sizes

Facebook - Video Posts

Instagram Image Sizes. The visual network.

Looking good! With 1 billion monthly active users as of June 2018, Instagram is THE place to see and be seen. Expect hip, visually striking images, and videos.

Media specs to win on Instagram:

  • Instagram profile image: 180 x 180
  • Instagram photo size: 1080 x 1080
  • Vertical photo size: 1080 x 1350
  • Landscape image post: 1200 x 628
  • Square video post: 1080 x 1080. Video length: 1 min
  • Vertical video post: 1080 x 1350. Video length: 1 min
  • Landscape video post: 1200 x 673. Video length: 1 min
  • Instagram image story: 1080 x 1920
  • Instagram video story: 1080 x 1920. Video length: 15 seconds
  • Carousel image ad: 1080 x 1080, 2-10 images/cards per ad
  • Carousel video ad: 1080 x 1080, 2-10 images/cards per ad
  • Slideshow image ad: 1080 x 1080. Image duration: up to 50ss per image

300 million Daily Active Users

Copy guidelines:

  • Recommended caption length: 125 characters.
  • Maximum caption length: 2200 characters.
  • Hashtags: Up to 30 hashtags are allowed per post.

Tweetable facts about Instagram:

Instagram Stories daily active users: 300 million

68% of Instagram users are women

80% of users come from outside the US

Half of Instagram users are aged 34 years or younger

25 million businesses are on the network

Pizza is the most Instagrammed food globally, followed by Sushi

Brazil is Instagram’s second largest market worldwide
Infographics:

Instagram - Profile & Posts

Instagram posts sizes

Instagram - Ads sizes

Instagram Ads Sizes

Instagram: Stories

Instagram Stories image sizes

Twitter Image Sizes. 

With 330 million active users as of April 2018, Twitter remains one of the most accessible platforms to form direct customer relationships, build networks, and drive readers to your site.

67% of Twitter users are more likely to buy from a brand they follow.

Make sure to keep those graphics looking good so you can capture their attention!

Media specs to tweet like a boss:

  • Twitter profile image: 400 x 400. File size: 2 MB
  • Twitter header size: 1500 x 500. File size: 5 MB
  • In-Stream square image: 800 x 800. File size: 5 MB
  • In-Stream landscape image post: 800 x 418. File size: 5 MB
  • Link image post (Card): 1200 x 628. File size:
  • Multi-image tweet: 1200 x 675. File size: 3 MB
  • Landscape video post: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate). 512 MB. Max time: 140ss
  • Video post portrait: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate) 512 MB. Max time: 140ss
  • Promoted video: 1920 x 1080, 800 x 800. Max time: 140ss

Copy guidelines:

Long are the days of Twitter’s 140-character limit. Now copywriters and social media managers can work with up to 280 characters. When it comes to hashtags, less is more.

Tweets with only one hashtag are 69% more likely to get retweeted than those with two hashtags.

Tweetable facts about Twitter:

500 million people visit Twitter each month without logging in

The average Twitter user has 707 followers

There are 500 million Tweets sent each day. That’s 6,000 Tweets every second

It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth

45% of Americans use Twitter

65.8% of US companies with 100+ employees use Twitter for marketing.
Infographics:

Twitter - Profile & Posts

Twitter Profile and Posts sizes

Twitter - Video Posts

Twitter Video Posts sizes

LinkedIn Image Sizes.

With 260 million monthly active users as of April 2018, LinkedIn remains a favorite among B2B businesses.

LinkedIn is an excellent network for publishing company articles, strengthening your B2B relationships, and recruiting new employees or freelance talent.

Media specs to lead on LinkedIn:

  • Individual profile: 180 x 180
  • Individual cover: 1584 x 396
  • Page profile image: 130 x 130
  • LinkedIn background cover: 1584 x 396
  • Image post: 1200 x 627
  • Video post: 256 x 144 to 4096 x 2304. Max video duration: 10 minutes
  • Landscape image post: 1200 x 628
  • Display ads: 300 x 250
  • Sponsored InMail: 300 x 250

Tweetable facts about LinkedIn:

The total number of LinkedIn users is 500 million

70% of LinkedIn users come from outside the US

57% of LinkedIn users are male

44% of LinkedIn users earn more than $75,000 per year
Infographics:

LinkedIn - Profile & Posts

LinkedIn Profile and posts sizes

Snapchat Image Sizes.

With 301 million monthly active users, Snapchat is a multimedia messaging platform with a strong following among people between the ages of 18 – 34

Snapchat ranks as the most popular social media site among teens and Millennials in the United States.

Media specs for Snapchat:

  • Snap ads: 1080 x 1920. Max file size: 32 MB for video, 5 MB for images. Video length: 3-10 seconds. Acceptable creatives: Live, motion graphic or stop motion, cinemagraph, slideshow, GIF, still image
  • Long-form video ad: 1080 x 1920 (9:16 or 16:9). Max file size: 1 GB. Minimum video length: 5 seconds (no max)
  • Filters: 1080 x 2340. PNG with a transparent background. Remember to leave enough blank space in the design so Snapchatters can see their image or video content behind the design. We suggest you only use the top and (or) bottom 25% of the screen. For all Filter creatives, please account for a 210 px buffer zone at the top and bottom of the canvas to accommodate for smaller phones.
191 Million Daily Active Users

Snapchat App

Tweetable facts about Snapchat:

28 percent of Millennials use Snapchat daily

71% of Snapchat users are under 34 years old

70% of Snapchat users are Women

3.5 billion Snaps are sent daily

30+ minutes is the average time users spend daily on Snapchat

Percentage of daily reach among 18-34 Years old in the US is 41%

Snapchat has +10 billion daily video views
Infographics:

Snapchat ads and filters sizes

Pinterest Image Sizes.

Pinterest has more than 200 million active users, and boasts high user engagement metrics, especially in the areas of fashion, food, home, DIY, and design.

61% of Pinners say they’ve discovered new products on Pinterest.

Media sizes for Pinterest:

  • Account profile: 165 x 165, JPG or PNG
  • Vertical image pins: 600 x 900 (2:3)
  • Square image pins: 600 x 600 (1:1)
  • Tall image pins: 600 x 1260 (1:2.1). Will be cropped in the feed.
  • Promoted pins: 600 x 900 (2:3 to 1:2.5)
  • Board display small: 69 x 69 (1:1)
  • Board display large thumbnail: 222 x 150
  • Video ads: YouTube or Vimeo

Tweetable facts about Pinterest:

70% of Pinterest users are Women

66% of Pinterest users are between the ages of 25 and 54 years

40% of Pinterest users earn more than $100k per year

The total number of Pinterest Pins is +50 billion

87% of users have purchased based on Pinterest

There are 1.7 billion recipes pins on Pinterest

The average Pinterest visit is 14.2 minutes
Infographics:

Pinterest - Pins and Promos

Pinterest Pins and post image size

YouTube Image Sizes.

1.57 billion people watch over 5 billion shared videos on YouTube every month, and 80% of them are outside of the U.S.

YouTubers watch 1 billion hours of video content every day on this go-to network for user-generated entertainment, education, nostalgia, and inspiration.

Publishing the correct size and resolution is essential to creating quality YouTube videos. Follow the recommendations below to ensure that your content is viewable on all types of devices.

Media specs for YouTube:

  • YouTube profile: 800 x 800
  • YouTube banner size: 2560 x  1440
  • YouTube thumbnail size: 1280 x 720. Format: JPG, PNG, GIF
  • Video: 2160p: 3840 x 2160, 1440p: 2560 x 1440, 1080p: 1920 x 1080 (16:9). Format: MP4. Video codec: H.264. Audio codec: AAC-LC
  • 360 Video: 7168 x 3584 or higher, up to 819 2x 4096 (Equirectangular format with a 2:1 aspect ratio)
  • Virtual Reality Video: 5120 x 5120 and up to 8192 x 8192. Format: MP4, MOV. Video codec: H.264, ProRes, DNxHR. Audio codec: AAC. H.264 Bitrate: 150 – 360Mbps.
  • YouTube Stories: 1080 x 1920 (9:16). Format: MP4, MOV. Max video duration: 15 seconds
  • Video ads: 720p or below is required, 1080p recommended (16:9 or 4:3). Format: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265). Frame rate: Up to 30fps. File size: 10MB. Maximum Video Length: Up to 6 minutes (skippable ads) 15 seconds (non-skippable ads)  6 seconds (bumper ads) 20 seconds (non-skippable ads, EMEA, India, Malaysia, and Singapore only)
  • TrueView in-stream ads: 640 x 360 (16:9) or 480 x3 60 (4:3). Format: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG. File size: 1GB. Lenght: 12 minimum, 3 minutes maximum.
  • TrueView in-stream ads (Call-to-action overlays): 74 x 74. Format: JPG or GIF only.
  • TrueView discovery ads: 640 x 360 or 489 x 360. Format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG. Frame rate: 30FPS(4:3, 16:9). Preferred video codec: H.264, MPEG-2 or MPEG-4. Preferred audio codec: MP3 or AAC
  • In-video overlay ads: 480 x 70 required, 300 x 250 optional. Format: GIF, PNG, JPG. File size: 150KB
  • Live streaming in ads: 1280 x 720p, 1080p recommended (Square 16:9 ratio, 1920 x 1080 recommended). Format: RTMP Streaming H.264, 4.1 for up to 1080p 30 FPS H.264, 4.2 for 1080p 60 FPS H.264, 5.0 for 1440p 30 FPS  H.264, 5.1 for 1440p 60 FPS H.264, 5.1 for 2160p 30 FPS H.264, 5.2 for 2160p 60 FPS. File size: 2MB.
  • Sponsored cards: Format: JPG, PNG, GIF. Lenght: 15 or 20 seconds. File size: 2MB max
  • Standard display ads: 300 x 250, 300 x 60 (YouTube Reserve companions), 300 x 600 (Zagat only). Format: GIF, JPG, PNG. Maximum animation time: 30 seconds. File size: 150KB

Copy guidelines for special formats:

Discovery ads:

  • Headline: 25 characters maximum
  • Description: two lines 35 characters maximum

Live streaming in ads:

  • Title: up to 120 characters
  • Tags: up to 500 characters for entire tag area
  • Video description: up to 1000 characters

TrueView in-stream ads (Call-to-action overlays) :

  • Text: 1 line of 25 characters maximum (more than 25 will be truncated on some devices)

Tweetable facts about YouTube:

The domain “YouTube.com” was activated on February 14, 2005.

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network

You can navigate YouTube in a total of 76 different languages(covering 95% of the Internet population)

The first video to hit one million views was a Nike advert featuring Ronaldinho
Infographics:

YouTube - Profile & Channel

YouTube Profile and Channels image sizes

YouTube - Ads

YouTube Image ads sizes

Google Plus (Google +) Image Sizes.

Google Plus is an information network that’s open to Google’s web crawlers. It allows your content to be indexed and served up in search results.

Optimal media sizes for Google Plus:

  • Profile photo: 250 x 250 (Round Picture). Format: JPG, PNG, GIF
  • Page cover image: 1080 x 608. Format: JPG, PNG
  • Shared image post: 820 x 320. File size: 5 MB
  • Shared link post: 150 x 150 (thumbnail)
  • Shared video post: Shows in the feed as 497 x 279 pixels

Infographics:

Google Plus - Profile and Posts

Google Plus profile and posts image sizes

Tumblr Image Sizes.

Tumblr makes blogging easy because it places no maximum character limit restrictions on updates.

Even though Tumblr is best suited to short-format posts, you have the freedom to publish longer-form and multimedia posts – or, a micro-blog with an interaction between “Tumbleloggers” (Bloggers who use Tumblr).

Cumulative total of Tumblr Blogs from may 2011 to April 2018Media sizes for Tumblr:

  • Profile picture: 128 x 128. Format: PG, GIF, PNG, BMP.
  • Tumblr background: 1280 x 1920. Format: JPG or PNG.
  • Sponsored gif image: 540 x 750. Format: GIF.
  • Post thumbnail: 175 x 175. Format: JPG or PNG.
  • Avatar: 512 x 512. Format: JPG or PNG.
  • Dashboard banner: 1080 x 432. Format: JPG or PNG.
  • Explorer banner: 2600 x 1463. Format: JPG or PNG
  • Sponsored video post: Format: MP4 or any format other than WMV(16:9). Lenght: 5 sec to 5 max daily uploads. File size: 100MB

Infographics:

Tumblr - Profile and Posts

Tumblr Profile and Posts image sizes

Tumblr - Sponsored Posts

Tumblr Sponsored Posts image sizes

The 2018 Complete Guide for Social Media Image Sizes Infographic:

Full Infographic Social Media Specs