The Ultimate List of Best Marketing Blogs to Follow in 2018
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The Ultimate List of Best Marketing Blogs to Follow in 2018

August 7, 2018

Want to stay on top of today’s latest marketing trends?

You’re in luck.

Get straight to the most valuable blogs in the industry with this hand-crafted list of best marketing blogs from our team here at Sharelov.

If your goal is to increase conversions, growth, or revenue — you’re in the right place.

These blogs offer the best in how-to guides, state of the industry reports, and insider tips for every area of digital marketing.

We’ll tell you a bit about each blog and why it’s worth following, plus let you know what topics they focus on and how often each blog publishes.

Blogs are listed in order of their popularity according to our live poll. Be sure to vote for your favorite before you go!

Vote now for the Best Marketing Blogs of 2018


Vengreso

Why you need to follow: Strategies and tactics to help the modern seller meet the needs of the modern buyer through branding, social selling, and content for sales.

Content focus: B2B Marketing

Publish frequency: 3 to 5 times per week

Blog’s URL: https://vengreso.com/blog

Vidyard

Why you need to follow: The Vidyard Blog is built for creators. It’s your one-stop destination to learn everything about video marketing, video production, video selling, video for support, and so much more! It’s full of industry leading tips, tricks, and news to ensure your video content is working as hard as you do.

Content focus: Content Marketing

Publish frequency: 2-3 articles per day

Blog's URL: https://www.vidyard.com/blog

Shane Barker’s Digital Marketing Blog

Why you need to followMy digital marketing blog provides valuable insights into how brands and marketers can optimize their marketing campaigns for the best results. It keeps you updated with the latest news, best practices, effective strategies, and useful tools related to different forms of digital marketing.

The blog majorly covers topics like SEO, influencer marketing, product launches, conversion rate optimization, and social media marketing.

Content focus: Content Marketing, Influencer Marketing

Publish frequency: Three blog posts every week

Blog’s URL:  https://shanebarker.com/

WordStream

Why you need to follow: Internet Marketing Software for SEO and PPC from WordStream. Bringing the power of search marketing to businesses of all sizes.

Content focus: Internet Marketing Software

Publish frequency: 4 articles per week

Blog’s URL: https://www.wordstream.com/

Sharelov

Why you need to follow: Sharelov’s Blog focuses on developing definitive and always up to date guides that provide marketers all the information they need to produce better campaigns. Our guides are actionable and easy to follow and implement.

Focus on: Content Marketing

Publish frequency: Weekly

Blog’s URL: blog.sharelov.com

Audiense

Why you need to follow: Audiense’s blog is your source of best practices for maximizing the value of audience intelligence.

Content focus: Content Marketing

Publish frequency: Weekly

Blog’s URL: https://audiense.com/blog/

HubSpot Marketing Blog

Why you need to follow: HubSpot is the world’s leading inbound marketing and sales platform.

HubSpot’s inbound marketing software ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform.

Content focus: Marketing

Publish frequency: 13 articles per week

Blog’s URL: https://blog.hubspot.com/

ShoutMeLoud

Why you need to follow: ShoutMeLoud is an award-winning blog and a complete resource for bloggers to grow their online business and live a boss-free lifestyle. Popular for SEO, WordPress & Affiliate Marketing, ShoutMeLoud was started back in 2008 and since then has built a strong community of like-minded bloggers who help each other grow.

Focus on: SEO Marketing

Publish frequency: 2-3 articles per week

Blog’s URL: www.shoutmeloud.com

Neil Patel

Why you need to follow: He is a New York Times bestselling author and co-founder of Crazy Egg, Hello Bar, and KISSmetrics.

He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.

Content focus: Entrepreneurship, conversion optimization, marketing and sales

Publish frequency: 1-2 times a day.

Blog’s URL: neilpatel.com/blog/

Content Marketing Institute

Why you need to follow: Content Marketing Institute works to educate and advise enterprise marketers on the art and practice of content marketing.

Content focus: Content Marketing

Publish frequency: 5 articles per week

Blog’s URL: https://contentmarketinginstitute.com/

Moz

Why you need to follow: Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web's most vibrant community of online marketers. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.

Content focus: Marketing and SEO

Publish frequency: 4 articles per week

Blog’s URL: https://moz.com/

Influence & Co

Why you need to follow: Profitable insights for the modern marketer. The Influence & Co. Blog offers all of the latest content marketing news and advice. Influence & Co. specializes in extracting knowledge to create and distribute content that fuels companies’ executive branding and content marketing efforts.

Content focus: Content Marketing

Publish frequency: 1 article per week

Blog’s URL: https://blog.influenceandco.com/

Seth Godin’s Blog

Why you need to follow: Author of 17 books, inductee into the Direct Marketing Hall of Fame, and all-around customer experience guru, Godin’s foresight for what customers want out of digital is unparalleled. His internationally-acclaimed blog is a must-follow for anyone focused on putting customers at the heart of their mobile experience.

Content focus: Marketing

Publish frequency: 8 articles per week

Blog’s URL: https://seths.blog/

Gotch SEO

Why you need to follow: Gotch SEO teaches entrepreneurs, business owners, marketers, and aspiring SEOs how to get more organic search traffic (consistently). This is achieved through actionable (no fluff) SEO training.

Content focus: SEO

Publish frequency: 1-2 guides per month

Blog’s URL:  https://www.gotchseo.com/blog/

Wwwhat's New

Why you need to follow: Wwwhat´s New has been writing about social media since 2005, when Facebook was born. The blog has 300,000 followers that trust their content, and follow their tips to know how to work better with social networks. The blog also covers the latest trends on technology and apps.

Content focus: Social Media

Publish frequency: 15 articles a day

Blog’s URL: https://wwhatsnew.com

Litmus

Why you need to follow: A web-based email creation, testing and analytics platform empowering marketers, designers, & agencies. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to build & optimize email campaign.

Content focus: Email Marketing

Publish frequency: 2 articles per week

Blog’s URL: https://litmus.com/

Ahrefs Blog

Why you need to follow: We blog about all things SEO and link-building in particular. Detailed tutorials, case studies and opinion pieces from marketing practitioners is our content. Still rapidly growing.

Content focus: SEO Marketing

Publish frequency: 1-2 times a week

Blog’s URL: https://ahrefs.com/blog/

Unamo

Why you need to follow: Unamo Blog is about SEO, Social Media, and Inbound Marketing. We're focused on content for digital marketers, SEO, and social media specialists.

Content focus: B2B Marketing

Publish frequency: Weekly

Blog’s URL:  https://unamo.com/blog/

Yoast

Why you need to follow: Stay on top of the SEO news, whether you’re a beginner or expert! Our daily publications range from practical how to’s too in-depth ultimate guides on all essential SEO topics, like content creation, technical SEO, and analytics. Get a better understanding of the latest developments and know what to focus on to make your site rank

Content focus: SEO

Publish frequency: Daily

Blog’s URL: https://yoast.com/seo-blog/

Amy Wright

Why you need to follow: Why you need to follow: Amy Wright is a Content Marketing Consultant who blogs about content strategy, planning, creation, and distribution. Using customer questions as her guide, Amy provides insight into how to approach complex tasks while staying focused on big-picture goals.

Amy’s blog is a great resource for small to medium-sized businesses that wish to improve their online marketing efforts by being intentional with their content. Whether your goal is to improve your visibility in search engine results or to be a better resource for your target audience, follow this blog to get a steady stream of deep, actionable advice.

Content focus: Content Marketing

Publish frequency: Monthly

Blog’s URL: https://amywright.me/blog/

IMPACT

Why you need to follow: IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Content focus: Marketing

Publish frequency: 15 articles per week

Blog’s URL: https://www.impactbnd.com/

Rising Above the Noise

Why you need to follow: RisingAboveTheNoise.com provides no-fluff real-world branding insights, videos, case studies, and anecdotes.

Written by the #1 rebranding expert and bestselling author of Brand Intervention, David Brier, subscribers get exclusive tools that cut through the crap to help their brands rise above the noise.

Focus on: General Marketing

Publish frequency: Weekly

Blog’s URL: www.risingabovethenoise.com

Backlinko

Why you need to follow: Brian Dean is the founder of Backlinko, a traffic generation business that specializes in link building, SEO, content marketing, and conversions.

He helps business owners who’ve been beaten down by Google so they can get their rankings and search traffic up using specialized strategies you can’t really find anywhere else.

Content focus: SEO

Publish frequency: 1 article per month

Blog’s URL: https://backlinko.com/

Peg Fitzpatrick

Why you need to follow: Peg Fitzpatrick is a popular social media speaker, trainer and, social media author. She's co-author of The Art of Social Media: Power Tips for Power Users.

Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about social media and inspiring others to be their best.

Content focus: Social media and marketing

Publish frequency: Weekly on Monday

Blog’s URL: https://pegfitzpatrick.com/blog/

Lilach Bullock

Why you need to follow: The blog is all about business owners, entrepreneurs, and marketers who want to grow their business; my focus is on in-depth, actionable guides that help the user actually get results.


Content focus: Content marketing

Publish frequency: 2-3 articles a week

Blog’s URL:  https://www.lilachbullock.com/blog/

NewsCred

Why you need to follow: About Blog NewsCred Insights is the premier educational destination for marketers to learn about content management, strategy, distribution, and measurement. Through blog posts, tools, resources, webinars, and more, marketers will be positioned for success as they develop their content marketing strategy.

Content focus: Content Management

Publish frequency: 4 articles per week

Blog’s URL: https://insights.newscred.com/

Social Media Examiner

Why you need to follow: Social Media Examiner helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. SME’s mission is to help marketers navigate the constantly changing social media jungle.

Content focus: Social Media

Publish frequency: 6 articles a week

Blog’s URL: SocialMediaExaminer.com

Marketo Marketing Blog

Why you need to follow: B2B marketing blog with tips & best practices for digital marketing, email marketing, marketing automation, lead generation, & marketing ROI.

Content focus: B2B Marketing

Publish frequency: 5 articles per week

Blog’s URL: https://blog.marketo.com/

The Wishpond Blog

Why you need to follow: The Wishpond blog delivers comprehensive guides on digital marketing. They write on everything from social media to email, lead generation, site optimization and marketing automation.

Content focus: Digital Marketing

Publish frequency: 2 articles per week

Blog’s URL: https://blog.wishpond.com/

AudienceBloom

Why you need to follow: Full of tips, tricks, hacks, and useful advice to help you grow and convert your traffic, and bloom your business.

Content focus: Content Marketing

Publish frequency: 1 article per month

Blog’s URL: https://www.audiencebloom.com/

Heidi Cohen

Why you need to follow: Heidi Cohen’s Actionable Marketing Guide provides social media, content marketing, blogging, mobile, branding, PR and small business insights, tactics and tips based on Heidi’s corporate and small business marketing experience.

Content focus: Marketing and Social Media

Publish frequency: 2 articles per week

Blog’s URL: https://heidicohen.com/

Mari Smith

Why you need to follow: Mari teaches and consults with businesses and brands to become a true social business, with measurable profits from integrating proven social media marketing strategies.

After applying Mari’s methods, her clients typically achieve significant increases in traffic, subscribers, lead generation and conversion, client growth, affiliates, lucrative strategic alliances and targeted media attention.

Content focus: Social Media and Marketing

Publish frequency: 3 articles per month

Blog’s URL: https://www.marismith.com/

Jeff Bullas

Why you need to follow: Helping business and personal brands with digital marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization.

Content focus: Social Media

Publish frequency: 2 articles per month

Blog’s URL: https://www.jeffbullas.com/

BusinessGROW

Why you need to follow: GROW is a forward-thinking blog exploring the intersection of marketing, technology, and humanity. This is the blog to learn about what is coming next on the marketing scene.

Content focus: General Marketing

Publish frequency: 3 articles per week

Blog's URL: https://www.businessesgrow.com/blog/

Internet Marketing Ninjas

Why you need to follow: Ninjas offers the latest SEO Industry news, social Media Marketing notes, and chat. Our innovative methods and comprehensive, customized services make Internet Marketing Ninjas one of the most trusted Internet marketing companies in the world.

Content focus: SEO

Publish frequency: 4 articles per month

Blog’s URL: https://www.internetmarketingninjas.com/

RazorSocial

Why you need to follow: This is a content marketing/digital marketing blog which provides very practical information on how to implement the best practices to get the best results. RazorSocial has a strong interest in marketing technology so there's always a tech angle to their articles.

Content focus: Content Marketing

Publish frequency: Every 2 weeks

Blog’s URL: www.razorsocial.com/blog

Social Media Today

Why you need to follow: Social Media Today is a blog that functions as both an online resource and as a digital community for professionals working in social media, digital marketing, communication, customer experience, or any other line of work where a thorough understanding of social media is mission-critical.

Content focus: Social Media

Publish frequency: 5-10 new articles a day

Blog’s URL: www.socialmediatoday.com

AWeber Blog

Why you need to follow?: Looking for email marketing tips and best practices for success? Look no further than AWeber's email marketing blog! AWeber is an email marketing service used by over 120,000 small businesses, bloggers and entrepreneurs around the globe.

Content focus: Email Marketing

Publish frequency: 1 article per week

Blog’s URL: https://blog.aweber.com/

BuzzSumo

Why you need to follow: BuzzSumo offers social insights for content marketers to help you formulate your content strategy and discover outreach opportunities.

Content focus: Content Marketing

Publish frequency: 3 articles per month

Blog’s URL: Buzzsumo.com/blog

Convince and Convert

Why you need to follow: To be the most-trusted source of information about digital marketing in the United States. We are strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable.

Content focus: Digital Marketing

Publish frequency: 3 articles per week

Blog’s URL:  http://www.convinceandconvert.com/blog

Digital Marketer

Why you need to follow: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

Content focus: Digital Marketing

Publish frequency: 3 articles per week

Blog’s URL: https://www.digitalmarketer.com/

Marketing Land

Why you need to follow: Digital marketing and technology news covering Martech, Social, Search, Mobile, Display & Programmatic Advertising, Retail, Email, Video, Analytics CMO profiles, online marketing strategies, tactical content for marketers & more.

Marketing Land is a daily publication that covers all aspects of the digital marketing industry. Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics, and strategies for running successful marketing programs.

Content focus: Digital Marketing

Publish frequency: 42 articles per week

Blog’s URL: https://marketingland.com/

MobileMonkey

Why you need to follow: With +70% engagement rates and +1.3 billion daily active users in Facebook Messenger, the fact that less than 1% of companies are doing any marketing via Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years. 

MobileMonkey Blog provides hands-on tutorials and case studies for businesses developing marketing automation for Facebook Messenger.

Content focus: Marketing Automation

Publish frequency: 2-3 articles a week

Blog’s URL: https://mobilemonkey.com/blog

Scoop.it

Why you need to follow: Lean content marketing is not just a series of best practices that our community regularly enrich, improve and share. It also provides a framework for our product roadmap which is how we built our business and enterprise versions on top of the Scoop.it platform. Follow this blog to learn how to get more return on investment from content.

Content focus: Content Marketing

Publish frequency: 2 articles per week

Blog’s URL: http://blog.scoop.it/

Search Engine Journal

Why you need to follow: Search Engine Journal is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community. Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

Content focus: SEO

Publish frequency: 24 articles per week

Blog’s URL: https://www.searchenginejournal.com/

Unmetric

Why you need to follow: If you want to stay current on all things social media marketing, this is the blog to follow. Read in-depth articles on the social media strategies that are working out for brands, content trends and industry best practices. Along the way, discover takeaways to boost your brand's performance.

Content focus: Social Media

Publish frequency: Once a week

Blog’s URL: blog.unmetric.com

Wistia

Why you need to follow: From video production and marketing to using video to close more deals, the Wistia blog covers everything you need to know about using video in your marketing and sales efforts. We strive to make content that equal parts educational and entertaining.

Content focus: Video Marketing

Publish frequency: 3 articles per month

Blog’s URL: Wistia.com

B2B Marketing Blog

Why you need to follow: A blog where the B2B marketing community comes together to share information, news, insights, and knowledge of B2B marketing issues.

Content focus: B2B Marketing

Publish frequency: 4 articles per week

Blog’s URL: https://www.b2bmarketing.net/en-gb/resources/blog

Campaign Monitor

Why you need to follow: Email marketing tips, growth hacks, industry updates, and more from Campaign Monitor's email marketing experts. Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns.

Content focus: Email Marketing

Publish frequency: 3 articles per week

Blog’s URL: https://www.campaignmonitor.com/

Crazy Egg

Why you need to follow: Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates. Get hard-boiled conversion rate optimization advice from the experts at Crazy Egg.

Content focus: Conversion Optimization

Publish frequency: 2 articles per month

Blog’s URL: https://www.crazyegg.com/blog

Demand GenReport

Why you need to follow: An established publication for B2B marketing professionals and as such their content spans across a wide range of topics like marketing automation, content marketing, mobile & social trends, and lead scoring & nurturing.

Content focus: B2B Marketing

Publish frequency: 8 articles per week

Blog’s URL: https://www.demandgenreport.com/blog

Econsultancy

Why you need to follow: Latest digital marketing and e-commerce insight, analysis and opinion from the multi-award-winning team of analysts and experts. Econsultancy’s mission is to help customers achieve excellence in digital business, marketing, and e-commerce.

Content focus: Digital Marketing and E-commerce

Publish frequency: 17 articles per week

Blog’s URL: Econsultancy.com/blog

Front

Why you need to followThe Front Blog shares articles around productivity, collaboration, and entrepreneurship to inspire teams to work better together.

Content focus: Email Productivity

Publish frequency: 2-3 articles per Week

Blog's URL: https://frontapp.com/blog

GetResponse

Why you need to follow: GetResponse is the world's easiest email marketing platform, helping over 350,000 small businesses, marketers and brands get better results. At GetResponse, we help people create stunning email marketing campaigns with ease.

Content focus: Email Marketing

Publish frequency: 3 articles per week

Blog’s URL: https://blog.getresponse.com/

Heinz Marketing

Why you need to follow: Heinz Marketing blog provides daily B2B Sales & Marketing Insights. Heinz Marketing is a Seattle area marketing agency focused on Sales Acceleration.

Each member of the Heinz Marketing team holds themselves to the highest standards of integrity, focus, and professionalism.

Content focus: B2B Sales and Marketing

Publish frequency: 5 articles per week

Blog’s URL: https://www.heinzmarketing.com/

Kuno Creative

Why you need to follow: Full-service brand marketing and inbound marketing agency. Kuno Creative helps mid-to-large size companies generate, nurture and close more sales leads using the latest content marketing, demand generation, lead nurturing and marketing automation strategies and tools.

Content focus: Marketing

Publish frequency: 2 articles per week

Blog’s URL: https://www.kunocreative.com/

Marketing Insider

Why you need to follow: Marketing Insider Group provides content marketing strategy, content development, and content marketing workshops.

Marketing Insider Group provides consultants who have built successful marketing programs from the inside and know the challenges, the politics, the budget constraints, and the pressure to show real results.

Content focus: Content Marketing

Publish frequency: 6 articles per week

Blog’s URL: https://marketinginsidergroup.com/

Portent

Why you need to follow: Browse Portent’s Internet Marketing blog posts to learn more about their approach and techniques for improving a company's approach to digital marketing.

Content focus: Digital Marketing

Publish frequency: 1 article per month

Blog’s URL: https://www.portent.com/

Search Engine Land

Why you need to follow: Search Engine Land features daily search engine industry news & trends in search marketing (SEM) - paid search advertising (PPC) & search engine optimization (SEO) plus expert analysis, advice, tips, tactics & How To Guides for search marketing.

Content focus: SEM, PPC, SEO

Publish frequency: 34 articles per week

Blog’s URL: https://searchengineland.com/

Search Engine Watch

Why you need to follow: Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. It is an authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing.

Content focus: SEM, SEO, PPC

Publish frequency: 6 articles per week

Blog’s URL: https://searchenginewatch.com/

The Social Media Hat

Why you need to follow: An award-winning blog focused on helping businesses and marketers understand Content Marketing. Blog content, social media activity, and email marketing are taught in ways that businesses can understand, enabling them to generate traffic, leads, and sales for themselves.

Content focus: Social Media

Publish frequency: 1 article per week

Blog’s URL: https://www.thesocialmediahat.com/

VerticalResponse Blog

Why you need to follow: Award-winning small business marketing blog covering email marketing best practices, social media, content marketing, website design, search, and more!

Content focus: Marketing

Publish frequency: 2 articles per week

Blog’s URL: https://www.verticalresponse.com/blog


Did we miss one of your favorites marketing blogs? We’d like to hear about it!

Tell us about your favorite blog and why you love it in the comments section below.

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