2018 Social Media Cheat Sheet
Guides

2018 Social Media Cheat Sheet [Infographic]

June 22, 2018

Let’s face it.

Keeping up with every social media network’s image sizes can be hard and confusing since they change regularly.

But, do not worry my friend. All you need is a Social Media Cheat Sheet with every content format, specs and image dimensions there is for Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, Pinterest, Google Plus and Tumblr.

We even include all the advertising specs media planners need and video requirements for video creators. Trust us, this Social Media Cheat Sheet will definitely come in handy.

Facebook Image Sizes:

  • Facebook profile picture size: 340 x 340
  • Facebook cover photo size: 1200 x 675
  • Video cover size: 830 x 312. Duration: between 20 and 90 seconds
  • Group cover photo dimensions: 820 x 428
  • Facebook event photo size: 500 x 262
  • Square image post: 1200 x 1200
  • Vertical image post: 1080 x 1920
  • Link image post: 1200 x 628
  • GIF square post: 1080 x 1080 in MP4 or MOV
  • Highlighted image post: 1200 x 717
  • 360 image post: 30,000 px in any dimension / <135,000,000 px total size Additional details

Instagram Image Sizes:

  • Instagram profile image: 180 x 180
  • Instagram photo size: 1080 x 1080
  • Vertical photo size: 1080 x 1350
  • Landscape image post: 1200 x 628
  • Square video post: 1080 x 1080. Video length: 1 min

Twitter Image Sizes:

  • Twitter profile image: 400 x 400. File size: 2 MB
  • Twitter header size: 1500 x 500. File size: 5 MB
  • In-Stream square image: 800 x 800. File size: 5 MB
  • In-Stream landscape image post: 800 x 418. File size: 5 MB
  • Link image post (Card): 1200 x 628. File size:
  • Multi-image tweet: 1200 x 675. File size: 3 MB

LinkedIn Image Sizes:

  • Individual profile: 180 x 180
  • Individual cover: 1584 x 396
  • Page profile image: 130 x 130
  • LinkedIn background cover: 1584 x 396
  • Image post: 1200 x 627
  • Landscape image post: 1200 x 628

Snapchat Specs:

  • Snap ads: 1080 x 1920. Max file size: 32 MB for video, 5 MB for images. Video length: 3-10 seconds. Acceptable creatives: Live, motion graphic or stop motion, cinemagraph, slideshow, GIF, still image
  • Long-form video ad: 1080 x 1920 (9:16 or 16:9). Max file size: 1 GB. Minimum video length: 5 seconds (no max)
  • Filters: 1080 x 2340. PNG with a transparent background. Remember to leave enough blank space in the design so Snapchatters can see their image or video content behind the design. We suggest you only use the top and (or) bottom 25% of the screen. For all Filter creatives, please account for a 210 px buffer zone at the top and bottom of the canvas to accommodate for smaller phones.

Pinterest Image Sizes:

  • Account profile: 165 x 165, JPG or PNG
  • Vertical image pins: 600 x 900 (2:3)
  • Square image pins: 600 x 600 (1:1)
  • Tall image pins: 600 x 1260 (1:2.1). Will be cropped in the feed.
  • Promoted pins: 600 x 900 (2:3 to 1:2.5)
  • Board display small: 69 x 69 (1:1)
  • Board display large thumbnail: 222 x 150

YouTube Specs:

  • YouTube profile: 800 x 800
  • YouTube banner size: 2560 x  1440
  • YouTube thumbnail size: 1280 x 720. Format: JPG, PNG, GIF
  • x3 60 (4:3). Format: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG. File size: 1GB. Lenght: 12 minimum, 3 minutes maximum.

Google Plus Image Sizes:

  • Profile photo: 250 x 250 (Round Picture). Format: JPG, PNG, GIF
  • Page cover image: 1080 x 608. Format: JPG, PNG
  • Shared image post: 820 x 320. File size: 5 MB
  • Shared link post: 150 x 150 (thumbnail)
  • Shared video post: Shows in the feed as 497 x 279 pixels

Tumblr Image Sizes:

  • Profile picture: 128 x 128. Format: PG, GIF, PNG, BMP.
  • Tumblr background: 1280 x 1920. Format: JPG or PNG.
  • Sponsored gif image: 540 x 750. Format: GIF.
  • Post thumbnail: 175 x 175. Format: JPG or PNG.
  • Avatar: 512 x 512. Format: JPG or PNG.
  • Dashboard banner: 1080 x 432. Format: JPG or PNG.
  • Explorer banner: 2600 x 1463. Format: JPG or PNG

 

The Complete 2018 Social Media Cheat Sheet

The Complete 2018 social media cheat sheet

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