Best Times to Post on Facebook in 2018
Guides

Best Times to Post on Facebook 2018 – A Guide to Brand Engagement

August 15, 2018

Imagine gaining an edge on your Facebook competition without spending thousands of dollars on research.

Let’s say someone hands you a 2018 report that shows you exactly what times of the day (and week) audiences interact with brands on Facebook.

Now, you’ve got an edge.

In this guide, we show you the best times to post on Facebook to get more likes, comments, and shares for your brand.

Did you know that many of your competitors are scheduling content based on old data? Worse, they rely on studies about when other brands publish, instead of when people engage with brands.


And it’s all based on recent data that measures audience-to-brand activity.

Why Does Facebook Matter?

Since changes to its algorithm in early 2018, Facebook has become commonly referred to as a “pay to play” network for brands wanting to expand their reach.

So, if you’re hoping to increase your brand’s reach, then Facebook Ads Manager will help you find the best times to place paid advertising.

But, if you want to increase engagement (reactions, comments, and shares), then you’re in the right place!

Here’s why Facebook matters to brands:

Despite the algorithm changes and privacy concerns that have defined the 2018 Facebook landscape, the social platform continues to grow.

The 2018 chart below lists the top social media networks by popularity.

Most popular social networks worldwide as of July 2018

Not only is Facebook still the #1 social media network, but the company also owns 4 of the top 6 social networks worldwide.

WhatsApp, Facebook Messenger, and Instagram are also owned by Facebook.

That’s why Facebook continues to be a top priority for brands hoping to engage an audience on social media. Keep reading to discover the best opportunities to boost your brand’s engagement on the most popular social media channel.

What are the Best General Times to Post on Facebook?

Best General Times to Post on Facebook

Except where otherwise noted, our suggestions are based on data from Unmetric’s recent study that examines which time periods have the most audience-to-brand engagement.

The #1 Best Time for Brands to Post on Facebook in 2018 is Wednesdays 10 - 11 am.

Even though most brands post between 12-1 pm, the 10 – 11 am time slot is better because that’s when audiences are most engaged with brands.

  • Any day between 10 – 11 am (especially Tuesday through Saturday) is an excellent time to post, but Wednesdays have slightly-higher engagement rates for brands.
  • Interesting fact: Many reports indicate that Thursdays are the best days to publish content, but our research shows differently.

Thursdays have the overall highest engagement rates, but brands get the most interaction on Wednesdays.

Day of the Week Brand Engagement Chart:

Source: Unmetric

The next chart shows you how the most popular times versus the most effective times to post.

Number of Posts Vs. Total Interactions Chart:

Source: Unmetric

2. The #2 best general time for brands to post on Facebook is anytime between 9 am – 2 pm Tuesday through Saturday.

3. The #3 best general time to post on Facebook in 2018 is 8 – 9 pm on Thursdays.

  • 8-9 pm – any day of the week is also a high engagement period, but studies show Thursdays are slightly better.
  • Interesting fact: Most brands don’t publish content after business hours, even though there’s a sharp spike in engagement between 8 – 9 pm on weekdays.

As a result, 8 - 9 pm may be an excellent opportunity for brands looking for a high engagement time period with low competition.

4. The worst general time to post on Facebook is 2 am – 6 am. Just. Don’t. Do. It.

What Are the Best Times to Post Photos on Facebook?

Best Times to Post Photos on Facebook

The best time for brands to publish content on Facebook are:

  1. The absolute best time to post photos is between 10 - 11 am. (This is the same time frame as the #1 spot above).
  2. The second-best time to post photos is between 1 – 2 pm. You might want to lean toward publishing closer to 1 than 2 since there’s a dramatic dip in engagement at about 2 pm.
  3. The third-best time for posting photos is between 3-4 pm.
  4. The worst time to post photos is after 6 pm and before 8 am.

What Are the Best Times to Post Videos on Facebook?

Best Times to Post Videos on Facebook

According to the way users interact with brand videos, here are the best times to post videos.

  1. The absolute best time to post videos on Facebook is between 12 - 1 pm.
  2. The second best-time to post videos is between 9 – 11 am.
  3. The worst time to post videos is between 2-3 pm and after 10 pm.

Tip: When you post videos, be sure the content is compelling enough to engage your audience.

Take the time to get to know your followers and study what types of brand videos they’re most likely to interact with.

Because when you publish videos that get repeat viewership, they get a boost in the news feed.

What Are the Best Times to Post Live Videos on Facebook?

The best time to live stream on is when your audience is most likely to be on Facebook.

Here’s how to find out when your audience is online

Facebook Insights shares information about when your audience is online.

Here’s how to use Insights to find out the best times to post your live videos:

  1. From your brand’s Facebook page, choose “Insights” from the top menu.
  2. Next, select “posts” from the choices in the left-hand column.
  3. Choose the “When Your Fans are Online” tab, located above the chart.
When your Facebook fans are online

Below the daily information is a chart that shows you what times of day your audience is most active. Scroll over different points in the chart for a popup that gives you more details.

Tip: Consider scheduling a regular weekly live stream so your audience can make plans to join you live.

This gives you the chance to invite, announce, and promote your live videos.

Since content that generates conversations between people shows higher in the newsfeed, be sure to engage your viewers!

Here are a few ways you can encourage your audience to join in the conversation:

  • Encourage viewers to introduce themselves as they join in throughout your broadcast.
  • Mention people by name as they introduce themselves.
  • Ask people to share comments and opinions.

Facebook Live videos get an average “6X times as many interactions as regular videos.”

Be sure to give your viewers a reason to engage!

Live videos are saved so your followers can watch them later.

But, there are a couple of good reasons to try to reach your audience in real-time instead:

  • Your video is more likely to appear in their newsfeed during the live broadcast.
  • Live audience interaction boosts viewership.
  • Followers are more likely to attend live events when they’re already on Facebook.

Broadcast Breaking News When Possible

Although this may only happen once or twice a year for your industry, it’s worth your while to prepare yourself to broadcast live news as it happens. Be sure that the news is relevant to your audience and important enough to capture their attention.

What Are the Best Times to Post for Specific Industries?

The recommendations below are based on slightly-different data than the ones above. Provided by *Sprout Social, this data examined specific brands, channels, and time frames for the tech, education, and healthcare industries.

TECH INDUSTRY

Best Times to Post on Facebook for the tech industry

EDUCATION INDUSTRY

Best Times to Post on Facebook for schools

HEALTHCARE INDUSTRY

Best Times to Post on Facebook for healthcare
  1. Mondays at 2 pm
  2. Wednesdays between 12 – 1 pm
  3. Thursdays at 2 pm
  4. Thursdays between 7 – 8 pm.
  5. Sunday at noon or 2 pm.
  • The worst time for healthcare practices to post on Facebook is anytime on Saturdays.

How Often Should I Post on Facebook?

Most brands should post about once a day.

However, if you have over 10,000 followers, you’ll want to publish more often.

According to a 2018 report by Vend Social, most brands see a decreased number of clicks when they post more than 1 – 2X a day.

But, larger brands with 10,000+ followings receive more interaction the more they post.

No matter how often you publish, keep in mind that quality comes first.

Share content that people will react to and comment on, so your post has a better chance of ranking higher in their newsfeeds.

How to Use Best Posting Times to Increase Brand Engagement on Facebook

Start by using the best posting times above to schedule content in your social media calendar.

As time goes by, the Insights feature will show you which times are working best for your audience.

Here are a few final tips to help you make the most of your content and scheduling:

  1. About half of all the comments a post receives in its lifetime happen within an hour of publication.
    So, Publish toward the early part of your “best time to post” window.
    For example, if 10 – 11 am is the best time frame, don’t wait until 10:55 am to publish because you’ll miss 55 minutes of prime engagement time!
  2. Avoid getting red-flagged for “engagement bait.”
    Learn how to avoid engagement bait before you press “post,” so your content has the best chance of getting seen by your followers.
  3. Publish content that compels people to engage.
    Remember, more engagement = higher newsfeed rankings.
  4. Work in teams.
    Every time your brand posts on Facebook, you’re competing with a sea of global giants.
    So, your content needs to be compelling and laser-focused on your target audience if you want people to engage.

As with any social media platform, be sure to experiment, measure results, and adjust your posting schedule as you learn what works best for your audience.

With Sharelov, your team can work together faster to produce better marketing campaigns from social media to traditional.

What do you think about the best times to post on Facebook? Do you have any inside tips for your industry? Tell us about it in the comments section below!


*Tech, Healthcare, & Education best times to post: Sprout Social Best Times to Post on Social Media: 2018 Industry Research

Best Times to Post on Facebook 2018 [Infographic]

Best Times to Post on Facebook 2018 infographic

Facebook Livestream Tips [Infographic]

Facebook Livestream Tips

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