Instagram Images Sizes for 2020 – A Quick-Glance Guide for Marketers

Updated: January, 2020

Want to create the highest-quality Instagram photos and videos possible?

Uploading the correct size images and videos is a must for brands trying to create high-quality, engaging content on Instagram.

That’s why we’re going to make sizing easy for you!

Get quick access to the right size for everything Instagram!

In this article, we list all the image and video sizes you need for high-quality Instagram posts, Stories, ads, and more.

We’ve also made it easy to jump around and find whatever specs you need — just pick a selection from the main menu below to go straight to the sizes you need.

You won’t find an easier guide to Instagram image sizes, so make sure to bookmark this page before you go!

Why Instagram Images Sizes Matter to Brands

Instagram is growing so fast. One billion people are using the social platform every month, and 500 million people use Instagram daily.

With so many Instagrammers browsing regularly, businesses are always looking for new ways to stand out.

Sometimes the best way to catch attention, though, isn’t with great ideas or flashy stickers or special effects.

Whether you’re creating your next big Story or developing your Instagram strategy, keep one thing in mind:

Stunning imagery is the “holy grail” of Instagram – and uploading the correct size images and videos is the first step toward beautiful, brilliant images.

In this guide, we share the correct image and video sizes you need for every type of Instagram content.

Bookmark this article or download our free cheat sheet so you don’t get stuck Google-searching for dimensions when it’s time to upload!

Instagram Profile – Bio Size Requirements

In this section, we show you all the size requirements you need to know to create your Instagram profile, including your profile image and Stories Highlights size requirements.

Instagram Profile Image Size Requirements

Your Instagram profile image is the first thing people see when they visit your profile! The size requirement for your profile image is:

• Instagram profile image: 180 x 180

Instagram Profile Highlights Size Requirements

Profile highlights are Stories that you pin to your profile. The size requirements for Instagram Stories are:

• Stories images: Instagram image story: 1080 x 1920
• Stories videos: Instagram video story: 1080 x 1920. Video length: 15 seconds

Your Instagram profile and bio is like a homepage for all your social media accounts.

Below is an example of an Instagram bio from Drink Arizona. Notice that the cover image is in the upper left corner, and Stories highlights are beneath its bio.

Learn how to optimize your Instagram Bio, and you’ll significantly boost your conversions and engagement.

Instagram Feed Post Images and Videos – Size Requirements 

In this section, we show you the weight and dimension requirements for Instagram photo posts and videos that show up in the Instagram feed.

Feed Post Image Requirements

• Image Size: 320 X –  1080 px higher is better!
• Aspect ratio: between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels)

Recommended:

• Square: 1080 x 1080
• Vertical photo size: 1080 x 1350
• Landscape image post: 1200 x 628

When you post an image to Instagram, you should upload it at the highest quality resolution possible.

Tips for getting the highest-quality image posts on Instagram:

• Make sure your Instagram app is updated.
• Upload a photo with a width of at least 1080 pixels and aspect ratio between 1.91:1 and 4:5.
• Make sure you’re using a phone with a high-quality camera

Feed Video Image Requirements

• Square video post: 1080 x 1080. Video length: 1 min 
• Vertical video post: 1080 x 1350. Video length: 1 min
• Landscape video post: 1200 x 673. Video length: 1 min

Instagrammers love beautiful images, and the higher-quality your photos are, the more attention you’re likely to get. In the example below, We Wore What got over 12,000 likes with a beautiful feed photo.

Feed videos are often more casual than photos because people like to see real, behind-the-scenes videos of their favorite brands. Getting the right size, though, is still essential.

In the example below, Marian Blues shares a video clip from a live blues concert.

Instagram Stories Images and Videos – Size Requirements

Instagram Stories are a combination of videos and photos that allow you to add stickers and special effects.

If you’re new to Stories, check out our Ultimate Guide to Instagram Stories for tips, example, instructions, and more!

The size requirements for Instagram Stories are:

• Stories images: Instagram image story: 1080 x 1920
• Stories videos: Instagram video story: 1080 x 1920. Video length: 15 seconds

Make sure to add stickers and special effects when you upload your images and videos into a Story!

Find out all about the special effects and stickers you can add to your Stories in our Guide to Instagram Stories Stickers.

Instagram Live Size Requirements

When you broadcast live video, you’ll use your mobile device.

• Always film your livestream videos VERTICALLY
• Aspect ratio = full width and height of your screen, usually 9:16

Instagram Live is simple, and you don’t have to worry much about size requirements.

One of the best things about live streaming is that you get to bypass the feed algorithm altogether. Your live broadcast goes straight to the top of your followers’ feeds!

Live streaming on Instagram is an excellent way to boost engagement and form a connection with your audience.

For Instagram Live tips, ideas, instructions, and examples, visit our Ultimate Guide to Instagram Live!

IGTV Size Requirements

This section explains the size and length requirements for IGTV videos and cover photo.

IGTV Video Size Requirements

• Video Length: 15 seconds – 10 minutes long for most accounts. Large accounts and verified accounts can upload videos up to 60 minutes long.
• Video File Type: MP4 file format
• Video Resolution and Size
• Aspect ratio = 9:16 or a horizontal video aspect ratio = 16:9
• Minimum frame rate = 30 FPS (frames per second) and minimum resolution of 720 pixels.
• Maximum file size: for videos 10 minutes or less = 650MB. Larger and verified accounts with a 60 minute max length have a 3.6 GB max size.

IGTV Cover Photo Size Requirements

Recommended size for cover photos =  420px by 654px (or 1:1.55 ratio).

For Instagram Live tips, ideas, instructions, and examples, visit our Ultimate Guide to Instagram Live!

IGTV Size Requirements

This section explains the size and length requirements for IGTV videos and cover photo.

IGTV Video Size Requirements

• Video Length: 15 seconds – 10 minutes long for most accounts. Large accounts and verified accounts can upload videos up to 60 minutes long.
• Video File Type: MP4 file format
• Video Resolution and Size
• Aspect ratio = 9:16 or a horizontal video aspect ratio = 16:9
• Minimum frame rate = 30 FPS (frames per second) and minimum resolution of 720 pixels.
• Maximum file size: for videos 10 minutes or less = 650MB. Larger and verified accounts with a 60 minute max length have a 3.6 GB max size.

IGTV Cover Photo Size Requirements

Recommended size for cover photos =  420px by 654px (or 1:1.55 ratio).

Want to learn all about IGTV for your brand? We’ve got a guide for that! Check out our Marketer’s Guide to IGTV to learn what IGTV is and how brands are using it.

Instagram Advertising – Feed Ads Size Requirements

The image size requirements for Instagram post ads depends on which format you use. You can choose between square, landscape, and vertical feed ads.

Square Feeds Ads Size Requirements

• Minimum Resolution (600 x 600 pixels)
• Maximum Resolution (1936 x 1936 pixels)

Landscape Feeds Ads Size Requirements

• Minimum Resolution (600 x 315 pixels)
• Maximum Resolution (1936 x 1936 pixels)

Vertical Feeds Ads Size Requirements

• Minimum Resolution (600 x 750 pixels)
• Maximum Resolution (1936 x 1936 pixels)

Video Ads in Feed Size Requirements

• Video file can be up to 4 GB max.
• Video ads in posts (feed) can be up to 120 seconds.

Aspect Ratio

The aspect ratio for Instagram ads depend on the format.

• Square – 1:1
• Landscape – 1.91:1
• Vertical – 4:5

Instagram Advertising –  Stories Ads Size Requirements

Below are all the spec you need to create ads for Instagram Stories.

Maximum File Size

• 4GB (Video)
• 30MB (Photo)

Video Length

• Maximum: 120 seconds
• Images show for 5 seconds by default

Dimensions

• Recommended Resolution: 1080 x 1920
• Minimum: 600 x 1067

Instagram Advertising Carousel Ads – Size Requirements

You can include up to 10 linked images or videos in one Instagram carousel ad.

Carousel Ads Size Requirements

• Video file size: 4 GB max
• Video length: up to 60 seconds
• Resolution: Instagram recommends at least 1080 X 1080
• Carousel ratio: 1:1

Instagram provides several ways for brands to advertise. You can set goals to meet any of your marketing objectives, including increasing your engagement and boosting your conversions.

Should you advertise on Instagram?

Learn more about Instagram advertising – what it costs, whether you should advertise, and how successful brands are doing it — in our Complete Guide to Instagram Ads. You’ll find all the information you need to decide whether you should advertise on Instagram, and what types of ads might work best for your business.

High-Quality Instagram Images Begin with the Right Sizes

To publish high-quality images and videos on Instagram, make sure you get the sizes right every time!

Whether you’re sharing Stories, livestream videos, feed posts, or advertising, make sure to upload the best possible sizes for your Instagrammers. When they love your visuals, they’re more likely to engage and share your brand with their friends.

Have image sizes made a difference for your brand? We’d love to hear how! Drop us a comment below!