Build a high-quality audience with these tips on how to get more Instagram followers in 2019.
Are you ready to get more Instagram followers right away?
Find out how to add tons of followers that engage with your brand and convert to customers.
In this article, we show you 8 ways to get more Instagram followers without spending money on advertising or influencers.
Plus, every tactic drives QUALITY leads to your Instagram account.
Be sure to download the free Cheat Sheet before you go!
How to Get More Instagram Followers
In this article, we show you proven ways to expand your reach and build an audience on Instagram.
All of the tips below help you reach real people who are a good fit for your brand.
By targeting your ideal customer, you invest your time, money, and energy into an audience that’s more likely to purchase from you. This raises your ROI, turning Instagram into a viable marketing channel (instead of a popularity contest).
These 8 tips will help you pick up followers quickly, even if you have a small-business budget.
1. Create an Engaging Instagram Profile
When people discover your content in the Instagram explore feeds, the first thing they do is tap on your account name, which brings them to your profile.
Your Instagram business profile includes:
- Business name
- User name
- Instagram business bio, which gives you 150 characters to:
- Explain what your business is
- Publish one external link
- Publish a call-to-action
- Show some personality
- Add emojis (optional)
- Include keywords
- Add a hashtag
- Show social proof
- Action buttons such as email, phone, address, and shop.
- Stories highlights: these are Stories that show up below your bio. They’re a great way for people to get to know your brand and its products, community, or social causes.
Polish up your Instagram profile so you can begin converting viewers to followers and customers right away.
Need help? Check out our guide to Instagram profiles for step-by-step instructions and examples from successful Instagram brands.
2. Launch Frequent UGC Campaigns
User-generated content (UGC) is the “holy grail” of social media because it helps you quickly achieve two of your most essential social media objectives:
- Expand your reach
- Boost conversions
UGC is when other people share mentions, images, reviews, and other content related to your brand – with their own audience.
In the example below, one person shares a picture of herself and a friend posing in a novelty coca-cola photo setting, including the coca-cola hashtags in her caption.
You can inspire UGC with contests, giveaways, and dedicated UGC marketing campaigns that require a mention or image alongside your campaign hashtag. Every time a customer shares content related to your brand, you get exposed to their entire audience of followers.Good UGC campaigns not only expand your reach but also offer the type of social proof people look for before making a purchase.Click To Tweet
Make sure to repost your customers’ user-generated-content to your brand’s Instagram account to inspire more sharing!
3. Research Your Hashtags
Using hashtags in your captions and Stories puts your content in an explore feed where new followers can discover your brand.
There are several types of hashtags you can use to gain new followers, such as niche, industry, and location hashtags.
Random hashtags, though, won’t help you get genuine followers
In fact, you can actually chase new people away with the wrong hashtags, because random hashtags look like spam.Learn how to research hashtags, how many to use, and what types are best for your business. Then, you can attract authentic followers with Instagram hashtags.Click To Tweet
In the example below, Sugarloaf Mountain uses only 3 well-chosen hashtags in its posts.
Instagram hashtags are a highly-effective way to get your brand and its content in front of a new audience if you use them wisely!
4. Learn How to Use Mentions
Mentions tag other Instagram accounts, usually in the hopes that they’ll share the content with their followers.
Mentions are best-used to tag people and brands that are in some have contributed to or are related to a piece of content.
For example, Boxycharm promotes its upcoming subscription box and mentions the company that sells the product.
For example, mentions are used when you’re reposting UGC content or sharing other people’s content on Instagram — as a way to credit them as the original author (after receiving permission).
5. Promote Locally
If your business has one or more physical locations, Instagram is an excellent way to build local excitement about your brand.
Using location stickers or hashtagging cities and venues puts your content in an explore feed.
People looking for things to do in your area discover your content, and it’s a great way to send foot traffic to your store or event.
6. Use Shoppable Product Tags and Stickers
If your brand sells physical products online, Shopping on Instagram can expose your brand to new people every day.
When you add shoppable product tags and stickers, your products get posted in an explore feed, exposing your brand to a broad audience of new people.
To use shopping stickers or tags, you must get approved by Instagram. Find out if your business is eligible, and learn how to apply for and use Instagram’s shopping features:
7. Schedule Posts at High-Traffic Times
Find out the best times to post to Instagram for your industry so you can publish your content during high-traffic times. This gives you a better chance of reaching new people.
To ensure consistent posting at all the right times, use a social media calendar that lets you schedule your Instagram posts ahead of time.
8. Promote Your Instagram Account From Other Marketing Channels
Turn your website visitors, email subscribers, and Facebook fans into Instagram followers. Encourage your audiences across all social media and marketing channels to join you on Instagram!
An excellent way to do this is by tying it into a UGC campaign. Ask users to share an image, video, or review of your product and service to their Instagram accounts.
Offering an entry into a giveaway with a grand prize can be an effective way to send traffic to Instagram, creating more followers for your brand.
Get More Instagram Followers Quickly
Building your audience quickly doesn’t mean compromising your brand’s authenticity.
Aim to get more Instagram followers that are genuinely interested in your brand. These type of followers deliver a higher ROI and more meaningful social media engagement.